Idaho’s Best 2021: Why Consistency Matters

Maverick Car Company is a used car dealership at 12463 West Fairview Avenue in Boise, ID. This page lists the awards the dealership has received, by year. Idaho’s Best Awards 2025: Voted Best of the Treasure Valley for the sixth consecutive year and named a Statewide Winner in the Idaho’s Best Used Car Dealer awards. Read about the 2025 Idaho’s Best award. 2024: Voted Best of the Treasure Valley for the fifth consecutive year, with Statewide Winner recognition, in the Idaho’s Best Used Car Dealer awards. Read about the 2024 Idaho’s Best award. 2023: Voted Best of the Treasure Valley for the fourth consecutive year and named a Statewide Winner in the Idaho’s Best Used Car Dealer awards. Read about the 2023 Idaho’s Best award. 2022: Voted Best of the Treasure Valley and named a Statewide Winner in the Idaho’s Best Used Car Dealer awards, based entirely on community votes. Read about the 2022 Idaho’s Best award. 2021: Voted Best of the Treasure Valley for Idaho’s Best Used Car Dealer for the second year in a row. Read about the 2021 Idaho’s Best award. 2020: Named Idaho’s Best Independent Car Dealer, earning both Statewide Winner and Best of Treasure Valley honors through community votes. Read about the 2020 Idaho’s Best award. CarGurus Top Rated Dealer Awards 2025: Named a CarGurus Top Rated Dealer, based on verified shopper reviews and sustained performance over time. Read about the 2025 CarGurus award. 2021: Named a CarGurus Top Rated Dealer for the second year in a row, based on verified shopper reviews. Read about the 2021 CarGurus award. 2020: Named a CarGurus Top Rated Dealer, based on verified shopper ratings on the CarGurus platform. Read about the 2020 CarGurus award. Quick Facts How many years in a row has Maverick Car Company been voted Best of the Treasure Valley? Six consecutive years, from 2020 through 2025, in the Idaho’s Best awards. Which CarGurus awards has Maverick Car Company received? Maverick Car Company’s CarGurus Top Rated Dealer awards include 2020, 2021 and 2025. Where is Maverick Car Company located? Maverick Car Company is at 12463 West Fairview Avenue, Boise, ID 83713, near east Meridian. See what customers say in our customer reviews, meet the Maverick team, or browse our used inventory in Boise.

When you hit “Submit” on our website, it doesn’t disappear into a void. It lands on a desk. With coffee nearby. A dog photo as a screensaver. And someone actually reading what you wrote. Most people never think about what happens in that moment. So we thought it was time you met Anna – the person behind those first messages – and take a look at the person shaping that first impression long before you ever walk through our doors. Every customer experience has a beginning. At Maverick, that beginning often starts with Anna. When someone submits a question through our website, the message usually lands with her first. At many dealerships, that click starts a timer. Calls are queued. Scripts are ready. The goal is simple: get the appointment. That system works. It’s efficient and it moves volume. Anna just approaches the moment a little differently. From the Showroom to the First Message Anna joined Maverick in September of 2023 as a Client Advisor on the sales floor. She learned the process the same way every advisor does… by sitting across from real people that are making real decisions. She learned how trade-ins are evaluated. How financing actually works. And how small misunderstandings can quickly snowball if details aren’t explained clearly. She watched families work through budgets out loud. She answered practical questions and the hesitant ones. And she saw how much the tone of the room changes when someone slows down and explains things honestly. So when she moved into the internet department in July of 2025, she didn’t step into the role cold. She already understood the kinds of questions people bring into the process… and the kinds of answers that actually help when someone takes the time to explain them. How Anna Approaches Conversations When a message comes through, Anna doesn’t rush to send a canned response. She reads what was submitted. Looks at the vehicle. Checks availability. Then she starts thinking ahead. What questions might come up? Is there anything that could cause confusion later? “Most people don’t walk away because of one big issue,” she says. “It’s usually a bunch of small friction points. I try to remove those before they even show up.” Because Maverick’s advisors are salaried, the conversation isn’t built around pressure or urgency. It’s built around understanding the person behind the question. Is this a good fit? Can we help? Does this actually make sense for them? That approach changes the tone of the entire interaction. Why Conversations Start to Feel Different One thing Anna has learned after hundreds of conversations is that every message has a story behind it. Sometimes it’s practical: a growing family, a new job, a longer commute. Sometimes it’s emotional: replacing a car after an accident, buying a first vehicle, or navigating a difficult financial season. Her approach is simple: understand the situation before trying to solve it. Because once you understand the “why,” the conversation becomes a lot more grounded. She’s also comfortable saying the thing most dealerships avoid… that sometimes Maverick isn’t the right move. “People don’t just reach out because they want information,” Anna says. “Usually they’re trying to figure out if a decision is going to make their life easier or harder. My job is to help them think it through… even if the answer isn’t buying a car from us.” Ironically, those honest conversations are often the ones people remember most. Real Conversations, Real Outcomes Over time, those conversations turn into stories. Anna still remembers a client in Nebraska who first reached out with a few simple questions. One conversation turned into another… and eventually into a purchase. Then another. Now he regularly buys a vehicle from Maverick… not because we’re nearby, but because the process has always felt straightforward and transparent from the very first message. Another conversation stuck with her for a different reason. A client reached out during a difficult financial season and didn’t think owning a vehicle was even realistic. Instead of pushing toward something bigger, Anna helped them work through the options and find a quality $8,000 vehicle that actually fit their life. And they walked away feeling like they won the lottery. Moments like that don’t happen because of scripts or perfectly timed sales tactics. They happen when someone takes the time to understand what’s really behind the question. That’s the part of the job Anna enjoys most. The Person Behind the Messages Outside of Maverick, Anna is finishing her bachelor’s degree in finance. She reads philosophy for fun. She backpacked the Swiss Alps in 2023. And if she’s not working, she’s probably hiking, paddleboarding, or somewhere outdoors with her mini Aussie, Bell. Those interests say a lot about the way she works. Thoughtful. Curious. Calm under pressure. “You can protect the process and still be kind,” she says. “That’s usually when people start to trust you.” The Part Most People Never See Most customers never see the rest of the work happening behind those first conversations. The internal notes Anna leaves for the team. The preparation before someone arrives. The quick conversations that help the team understand what someone is looking for, and why. By the time someone walks through the doors, a lot of the groundwork for the experience has already been laid. Most people don’t see that part. They just notice when everything feels smooth. But every experience has a beginning. And at Maverick, that beginning often starts with Anna.

When most people hear the word “recall”, they picture something dramatic. Engine failure. Major defect. Something big and mechanical. While those do happen, the majority of recalls are not so dramatic. Sometimes it’s a sticky button or a panel that’s prone to coming loose. Regardless of the reason, it’s a signal that your car needs attention. And when you step back and look at recall data across the industry, something interesting starts to show up. Most recalls actually follow a pattern. If you start paying attention to where recalls actually happen, something interesting shows up. They’re not random. They tend to follow complexity. And in modern vehicles, complexity isn’t always where people think it is. It’s increasingly About Software Years ago, recalls were usually mechanical. An engine issue. A transmission problem. Something physical you could point to under the hood. Today, cars are more advanced, more connected, and more closely monitored than ever before. Modern vehicles are packed with technology… dozens of control modules, sensors, cameras, and driver-assist systems. Behind the scenes, small computers are constantly talking to each other to keep everything working smoothly. Your steering. Your braking system. Even the alerts on your dashboard. Many of those systems now rely on layers of software working together. And when vehicles are built in large numbers, even a tiny hiccup in the software can affect thousands of cars built during the same production window. That’s why many recalls today involve things like: Software updates Recalibrating a sensor Correcting how systems communicate Adjusting how a warning appears on the dashboard Sometimes it’s something as small as how a warning light displays… or how a camera interprets lane markings. Software isn’t the only place recalls tend to appear. Safety Systems Show Up Often, By Design Safety systems are another place recalls show up fairly often with things like airbags, seatbelts, or occupant sensors. At first that can sound a little concerning. But it’s usually not because those systems are failing left and right. Anything tied to passenger safety has an extremely high standard. Even a small pattern of something behaving slightly different than expected gets attention. You’ll see a similar pattern with electronics too. Modern vehicles are full of wiring harnesses, modules, relays, switches, and sensors. Thousands of little pieces working together behind the scenes. And if one tiny component isn’t behaving quite right, manufacturers will often issue a recall to correct it… sometimes it's something as simple as a software update, a connector improvement, or a relay change. So when you see recalls involving safety systems or electronics, it’s usually less about something dramatic going wrong and more about making sure everything works exactly the way it’s supposed to. In other words, it’s less “things are breaking” and more “let’s double-check the stuff that matters most.” Which, honestly, is a system most of us are pretty happy exists. Mechanical Failures Make Headlines - But They’re Not the Majority When recalls involve engines, transmissions, or structural parts, they tend to make the news. There's a sure fire headline saying "Manufacturer recalls thousands of vehicles for engine defect". They feel dramatic. They’re easy to picture. So they get the headlines. But when you step back and look at the bigger picture, those actually make up a smaller share of recalls than software and electronics fixes. What This Actually Tells Us Modern vehicles aren’t just mechanical machines anymore. They’re systems - layers of mechanics, electronics, sensors, and software all working together behind the scenes. Because of that, manufacturers are constantly watching for patterns. If something starts showing up in warranty claims, field reports, or safety monitoring, they’re required to investigate and deal with it publicly. That’s why recalls usually get very specific with things like a certain production window, a particular component, or a defined VIN range. Instead, they tend to cluster where complexity lives. And today, that complexity often lives in software, sensors, and electronics. A More Useful Perspective A recall doesn’t mean a vehicle is a bad car. It means something needs attention. When you’re shopping for a vehicle, the important thing is making sure any recalls have been addressed. When they have, it can actually build confidence that the vehicle has been brought up to the proper safety and functional standards.