When you hit “Submit” on our website, it doesn’t disappear into a void.
It lands on a desk.
With coffee nearby.
A dog photo as a screensaver.
And someone actually reading what you wrote.
Most people never think about what happens in that moment.
So we thought it was time you met Anna – the person behind those first messages – and take a look at the person shaping that first impression long before you ever walk through our doors.
Every customer experience has a beginning.
At Maverick, that beginning often starts with Anna.
When someone submits a question through our website, the message usually lands with her first.
At many dealerships, that click starts a timer.
Calls are queued.
Scripts are ready.
The goal is simple: get the appointment.
That system works. It’s efficient and it moves volume.
Anna just approaches the moment a little differently.
From the Showroom to the First Message
Anna joined Maverick in September of 2023 as a Client Advisor on the sales floor.
She learned the process the same way every advisor does… by sitting across from real people that are making real decisions.
She learned how trade-ins are evaluated.
How financing actually works.
And how small misunderstandings can quickly snowball if details aren’t explained clearly.
She watched families work through budgets out loud. She answered practical questions and the hesitant ones. And she saw how much the tone of the room changes when someone slows down and explains things honestly.
So when she moved into the internet department in July of 2025, she didn’t step into the role cold.
She already understood the kinds of questions people bring into the process… and the kinds of answers that actually help when someone takes the time to explain them.
How Anna Approaches Conversations
When a message comes through, Anna doesn’t rush to send a canned response.
She reads what was submitted.
Looks at the vehicle.
Checks availability.
Then she starts thinking ahead.
What questions might come up?
Is there anything that could cause confusion later?
“Most people don’t walk away because of one big issue,” she says. “It’s usually a bunch of small friction points. I try to remove those before they even show up.”
Because Maverick’s advisors are salaried, the conversation isn’t built around pressure or urgency.
It’s built around understanding the person behind the question.
Is this a good fit?
Can we help?
Does this actually make sense for them?
That approach changes the tone of the entire interaction.
Why Conversations Start to Feel Different
One thing Anna has learned after hundreds of conversations is that every message has a story behind it.
Sometimes it’s practical: a growing family, a new job, a longer commute.
Sometimes it’s emotional: replacing a car after an accident, buying a first vehicle, or navigating a difficult financial season.
Her approach is simple: understand the situation before trying to solve it. Because once you understand the “why,” the conversation becomes a lot more grounded.
She’s also comfortable saying the thing most dealerships avoid… that sometimes Maverick isn’t the right move.
“People don’t just reach out because they want information,” Anna says. “Usually they’re trying to figure out if a decision is going to make their life easier or harder. My job is to help them think it through… even if the answer isn’t buying a car from us.”
Ironically, those honest conversations are often the ones people remember most.
Real Conversations, Real Outcomes
Over time, those conversations turn into stories.
Anna still remembers a client in Nebraska who first reached out with a few simple questions. One conversation turned into another… and eventually into a purchase. Then another.
Now he regularly buys a vehicle from Maverick… not because we’re nearby, but because the process has always felt straightforward and transparent from the very first message.
Another conversation stuck with her for a different reason.
A client reached out during a difficult financial season and didn’t think owning a vehicle was even realistic. Instead of pushing toward something bigger, Anna helped them work through the options and find a quality $8,000 vehicle that actually fit their life.
And they walked away feeling like they won the lottery.
Moments like that don’t happen because of scripts or perfectly timed sales tactics.
They happen when someone takes the time to understand what’s really behind the question.
That’s the part of the job Anna enjoys most.
The Person Behind the Messages
Outside of Maverick, Anna is finishing her bachelor’s degree in finance.
She reads philosophy for fun.
She backpacked the Swiss Alps in 2023.
And if she’s not working, she’s probably hiking, paddleboarding, or somewhere outdoors with her mini Aussie, Bell.
Those interests say a lot about the way she works.
Thoughtful. Curious. Calm under pressure.
“You can protect the process and still be kind,” she says.
“That’s usually when people start to trust you.”
The Part Most People Never See
Most customers never see the rest of the work happening behind those first conversations.
The internal notes Anna leaves for the team.
The preparation before someone arrives.
The quick conversations that help the team understand what someone is looking for, and why.
By the time someone walks through the doors, a lot of the groundwork for the experience has already been laid.
Most people don’t see that part.
They just notice when everything feels smooth.
But every experience has a beginning.
And at Maverick, that beginning often starts with Anna.
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